Social Media News Releases Explained

You've certainly heard the term "social media news release" in all the buzz about the new, social Net, but what does it mean? A social media news release is just like a traditional news release, except that it is also social media and Net two. optimized. In short, this sort of news release encourages interactivity, is effortlessly shared in the social Net, and contains a number of other Net two. elements.

Generally, these additional elements contain:

* Multimedia items, such as downloadable images, PDF/DOC files, or audio/video files.
* A way for readers to comment straight on the news release content material.
* An apparent and effortless way for readers to bookmark the news release in social bookmarking sites, or to share it by way of e mail.
* Technorati tags and links to purpose-built del.icio.us pages.

If you or your home business produce online or e mail press releases regularly, you should be utilizing social media news releases. Like every thing else on the Online currently, there is an expectation that content material will be interactive, effortlessly shared, and will offer sources to equivalent information and facts. If your news releases do not reside up to these expectations, your chances for significant media coverage could be hurt. It's fairly uncomplicated to build your personal social media releases, or you can use a service like PRWeb. And, given that a social media news release is just a traditional release with added elements, you do not want to modify your present format, just contain some additional sections. These added elements contain:
Multimedia section: Here you will offer a number of downloadable items, including PDF or Word documents, such as book excerpts, advanced critiques, white papers, brochures, and so on., and images, like author photos, organization executive photos, book cover art, organization logos. Also present any relevant podcasts and video clips in this section.

Technorati tag section: Use this section to list links to Technorati pages that are tagged with a list of decent important terms relevant to your news release.

Social bookmarking section: In this section, present links to any of your relevant purpose-built del.icio.us pages. You could also present links to relevant pages on Digg.com or any other social bookmarking and crowd-sourced news sites.

Sharing and commenting: In addition to the sections listed above, you should also make it as effortless as feasible for your readers to share or bookmark your release in any number of methods. Permitting guests to comment on your news release tends to make it truly interactive.

Social media section: If you do not have a social media newsroom to refer your readers to, you should take into consideration adding a section to your news release that lists where you have a presence in the social Net. Link to your profiles in places like MySpace, Facebook, Squidoo, Twitter, Flickr, YouTube, and so on.

Creating your news releases using a blogging platform like WordPress tends to make it effortless to incorporate the additional social media optimizing capabilities. Commenting is currently built in, and there are a number of decent plugins for adding Technorati tags to WordPress posts and for social bookmarking, amongst other capabilities.

Check out some social media news release examples here:
http://owenegertonnewsroom.com/?p=54
http://www.shiftcomm.com/Web20Releases/6102008.html
http://www.puresoapboxnewsroom.com/?p=13
http://www.hiddenlandsofnodnewsroom.com/hiddenlandsofnod/?p=33